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In addition, sellers are now able to produce video works independently by utilizing the Live and VOD (Video on Demand) features on Tokopedia Play.Īlso Read: Here Are Interesting Facts, Merger of Gojek and Tokopedia! Through this feature, people can watch creative video content on Tokopedia Play while shopping. Tokopedia Play’s Picture in Picture (PIP) feature has also boosted the number of viewers. The public can also enjoy a smoother video browsing experience and can see product choices easier because they are immediately displayed on the Tokopedia Play live room. One of them, the ease of shopping for various needs at very affordable prices in the Daily Ngabuburit All-round campaign of IDR 20,000, ranging from fashion, beauty, household needs, sports equipment, motor vehicles to gold, only IDR 20,000
TOKOPEDIA PLAY SERIES
These increases were driven by a series of added values that Tokopedia has presented to make the live shopping experience more interesting, relevant and easy. These things have contributed to an 8-fold increase in the number of seller transactions on Tokopedia, which is almost 100% micro, small and medium enterprises (MSMEs), “said Ekhel. “In general, there is an increase of more than 7 times in total views on Tokopedia Play during the month of Ramadan.
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– The live shopping trend through the Tokopedia Play video streaming channel during Ramadan 2021 is said to have increased quite significantly.Įkhel Chandra Wijaya, Tokopedia’s External Communications Senior Lead, explained that this increase, according to him, can be seen from the 6-fold increase in the number of viewers of the Tokopedia Play video streaming channel during Daily Ngabuburit Serba IDR 20,000 broadcast throughout Ramadan 2021.